1) Marketing On Boarding/marketing for non marketers
Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

You will learn to
•    Define the role of marketing   in an
•    organization.
•    Marketing function /responsibility
•     what is marketing
•    Marketing concepts.
•     Brief introduction to Marketing.

By focusing on
    What is marketing driving forces?
    What is product management?
    What are the roles of a product manager?
    How to write a product marketing plan?
    Swot Analysis.
    Setting objectives
    Strategy Implementation
    Link marketing to your function
    Translating strategy into promotional message

Who Should Attend?

Non marketing associates
Senior staff , Senior medical reps, sales reps


Duration: 2.5-3 days



2) Fundamentals for newly appointed PM building insight brands(Smooth wind)

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

You will learn to

 Define the role of a product manager in an
organization.
 Design a product marketing plan.
 Design promotional material.

By focusing on


    What is a product?
    Differences between Brands and Products?
    What is product management?
    What are the roles of a product manager?
    How to write a product marketing plan?
    Environmental scanning.
    Setting objectives
    Formulating strategic alternatives
    Selecting a strategy
    The control system
    Translating strategy into promotional message
    Marketing communication strategy


Who Should Attend?
Product Managers, Senior Product Specialists and Med. Reps. proposed for promotion as product managers


Duration: 4 days



3)The Future of marketing management MMC5 insight(storm )

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others looking for profitability.
You will learn to
Understand strategic marketing management -
Formulate strategic options –Best ROI
Synthesis the marketing plan
Chose the suitable IMC
Practice Portfolio management

Main Topics
Do You speak marketing
Introduction
Marketing definition
From insight to strategy
MMC5
Do you speak marketing in segmentation, targeting
& Micromarketing (simulation ,soft ware)
Product differentiation and positioning
Value proposition and pricing
From tactics to execution
Marketing the F.F
High impact direct marketing  - IMC
PLC check list  - ROI/Branding
Optimizing brand value
Marketing at leader companies
Case studies ,working group
Simulation practical exercises/games
Action planning



Who Should Attend?

Senior Product Managers and newly appointed Group product  Managers

Duration: 4 days



4)strategic marketing management (tornedo)

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with othees.
You will learn to
design differential strategic marketing approach , key marketing decisions on        portfolio & resource optimization
Define the role of a marketing function , diff. from other business functions, new concepts
Formulate & Implement the  strategic  marketing planning process
Identify the real customer satisfaction consumer business behavior, loyalty &  retention
Formulate and differentiate different elements in marketing  e.g. LCM ,targeting segmentation ,branding, Positioning micromarketing, marketing MIX
Create your competitive edge , proactively against competition
Implement Marketing & promotional mix in different situations through case studies and simulation
Identify and implementation different marketing action planning and tactics in parallel with assessment and evaluation


Who Should Attend?

Senior Product Managers, BUMs ,line managers and newly appointed Marketing Managers

Duration: 4 days