1) Marketing on Boarding-marketing for non marketers

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
.

- You will learn to:

•    Define the role of marketing   in an
•    organization.
•    Marketing function /responsibility
•     what is marketing
•    Marketing concepts.
•     Brief introduction to Marketing.


- By focusing on:

?    What is marketing driving forces?
?    What is product management?
?    What are the roles of a product manager?
?    How to write a product marketing plan?
?    Swot Analysis.
?    Setting objectives
?    Strategy Implementation
?    Link marketing to your function
?    Translating strategy into promotional message
?    Marketing /promotional mix


- Duration: 2.5-3days days


- Who Should Attend?

Non marketing associates
Senior staff , Senior medical reps, sales reps
Junior PMs


2) Fundamentals for newly appointed PM building insight brands(Smooth wind)

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.


- You will learn to:

? Define the role of a product manager in an
organization.
? Design a product marketing plan.
? Design promotional material.


- By focusing on:


?    What is a product?
?    Differences between Brands and Products?
?    What is product management?
?    What are the roles of a product manager?
?    How to write a product marketing plan?
?    Environmental scanning.
?    Setting objectives
?    Formulating strategic alternatives
?    Selecting a strategy
?    The control system
?    Translating strategy into promotional message
?    Marketing communication strategy


- Duration: 4 days

- Who Should Attend?
Product Managers, Senior Product Specialists and Med. Reps. proposed for promotion as product managers


3)The Future of marketing management. MMC5 insight(storm )

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others looking for profitability.



- You will learn to:

Understand strategic marketing management –Business analysis
Learn the marketing insight and intergration
Formulate strategic options –Best ROI
Synthesis the marketing plan
Chose the suitable IMC /  marketing mix planning and execution
Practice Portfolio management

- Main Topics:

Do You speak marketing
Introduction
Marketing definition
From insight to strategy
MMC5
Do you speak marketing in segmentation, targeting
& Micromarketing (simulation ,soft ware)
Product differentiation and positioning
Value proposition and pricing
Resource management
From tactics to execution
Marketing the F.F
High impact direct marketing  - IMC Markeying Mix
PLC check list  
Optimizing brand value strategic brand development
Marketing at leader companies
Case studies ,working group
Simulation, practical exercises/games
Action planning


- Duration: 4 days

-Who Should Attend?

Product managers at le 2 years experience, Senior Product Managers and newly appointed Group product  Managers


4)strategic marketing management (tornedo)

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with othees.

- You will learn to:

design differential strategic marketing approach , key marketing decisions on        portfolio & resource optimization
Define the role of a marketing function , diff. from other business functions, new concepts
Formulate & Implement the  strategic  marketing planning process
Identify the real customer satisfaction consumer business behavior, loyalty &  retention
Formulate and differentiate different elements in marketing  e.g. LCM ,targeting segmentation ,branding, Positioning micromarketing, marketing MIX
Create your competitive edge , proactively against competition
Implement Marketing & promotional mix in different situations through case studies and simulation
Identify and implementation different marketing action planning and tactics in parallel with assessment and evaluation

- Duration: 4 days

- Who Should Attend?

Senior Product Managers, BUMs ,line managers and newly appointed Marketing Managers